WhatsApp Link Generator

How to write your WhatsApp number for a link

A WhatsApp link needs your full international number: country code first, then the number, with no +, spaces, dashes or leading zero. The tool does this for you, but here's what it changes:

The most common mistake is keeping the leading 0. wa.me/60012… sends customers to a number that doesn't exist, and most people won't try again.

Write a message that tells you where the customer came from

Use a slightly different ready-made message for each place you share the link. When a chat arrives, the first line tells you which channel brought it:

• Website: "Hi, I found you on Google and would like a quote."
• Instagram bio: "Hi, I saw your Instagram and want to know more."
• Flyer or shop window QR: "Hi, I saw your poster at the shop."

Keep it short and in your customers' language. A Bahasa Malaysia or Chinese message often feels more natural to local customers than English.

Where to use your WhatsApp link and QR code

• Your website: a WhatsApp button on every page, especially your contact and service pages.
• Google Business Profile: add the link as your website or booking link, so people who find you on Google Maps can chat straight away.
• Social media bios: Instagram, Facebook and TikTok, where one link has to do all the work.
• Printed material: the QR code on name cards, flyers, receipts, delivery boxes and the shop counter.
• Email signatures and quotations, so clients can reply in one tap.

Printing your WhatsApp QR code

• Print it at least 2.5 cm wide on name cards, and bigger for posters people scan from a distance.
• Keep a dark QR on a light background. Light-on-dark and low-contrast colours fail on many phones.
• Keep the white border around it. It's part of the code.
• Scan it with two different phones before you print hundreds.
• A shorter message makes a simpler QR code that scans faster.

A WhatsApp click isn't a lead (yet)

If you advertise on Google, Google needs to know which clicks turned into conversations. Otherwise it can't learn which ads and keywords bring customers. We track WhatsApp button clicks as their own conversion in Google Tag Manager, separately from forms and calls, and then check them against the chats that actually arrive. The button code above has id="whatsapp-button", which makes that easy to set up.

It's one of the first things we check in a Google Ads account: in many accounts we audit, WhatsApp clicks aren't tracked at all, so the budget can't follow what works.

Questions about WhatsApp links

Is a wa.me link official and free?

Yes. wa.me is WhatsApp's own click-to-chat format. It's free and works with both WhatsApp and WhatsApp Business.

Does it work on a computer?

Yes. On a computer it opens WhatsApp Web or the WhatsApp desktop app.

Does the link or QR code expire?

No. It works for as long as the number is on WhatsApp. If you change your number, create a new link and QR code.

Can I use a landline number?

Only if you registered that landline with WhatsApp Business. Most Malaysian businesses use a mobile number (starting with 01).

Can I see how many people clicked?

Not from the link itself. Put the button on your website and track clicks with Google Analytics or Google Tag Manager.

Do you keep my number?

No. Everything happens in your browser. Your number and message are never sent to our server.

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