Write your Google search ad and see it as customers will. Headlines are limited to 30 characters, descriptions to 90, and display paths to 15. The counters turn red when you go over.
Add up to three headlines of 30 characters each. Lead with what people searched for.
Use the two 90-character descriptions for benefits, proof and a clear call to action.
See how the ad reads together, and fix anything that's over the limit before you paste it in.
Chinese, Japanese and Korean characters count double, so a Chinese headline fits about 15 characters.
Responsive search ads are assembled automatically, and Google may add sitelinks, call buttons or other assets. This preview shows one realistic combination so you can check the wording and lengths.
Yes, in Google Ads you can pin a headline to position 1, for example to always show your brand or a required disclaimer. Pinning reduces how much Google can test, so use it sparingly.
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