How much should you spend on Google Ads? Enter how many leads you want each month, your average cost per click and your conversion rate. We'll work out the monthly budget, daily budget and cost per lead.
Enter how many leads, calls or WhatsApp chats you want from Google Ads each month.
Use your account's average cost per click and conversion rate. New to Google Ads? Use Keyword Planner's top-of-page bid as a starting cost per click.
See the monthly and daily budget you need, and what each lead will cost you.
Google Ads charges per click, so your budget is simply the clicks you need multiplied by what each click costs:
Clicks needed = leads you want ÷ conversion rate
Monthly budget = clicks needed × average cost per click
Daily budget = monthly budget ÷ 30.4
For example, if you want 20 leads, convert 5% of clicks and pay RM3 per click, you need 400 clicks and a budget of about RM1,200 a month (around RM39 a day). Each lead costs about RM60.
Cost per click: in Google Ads, open Campaigns and add the "Avg. CPC" column. If you haven't advertised before, use Keyword Planner: the "top of page bid" range for your main keywords is a realistic starting point.
Conversion rate: the share of clicks that become a lead (a form, call or WhatsApp chat). You'll only see a reliable number if conversion tracking is set up. Many service businesses land somewhere between 2% and 10%, but it depends heavily on your landing page and offer.
Give a new campaign at least 4–6 weeks before judging it: Google needs data to optimise, and early cost per click is often higher. Make sure your daily budget can buy at least 10–20 clicks a day; a budget that only buys a few clicks makes it hard to learn anything. If the budget is more than you can afford, improving your conversion rate usually helps more than chasing a cheaper click.
Not exactly. Google can spend up to twice your daily budget on busy days, but over a month it won't charge more than about 30.4 times your daily budget.
Yes. Pick your currency and use your own cost per click; the formula is the same in every market.
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