Real numbers from Singapore accounts. Client names stay private.
We built a new landing page around what makes people enquire, then pointed Google Ads at it. Leads went from about 5 to about 30 a month, on the same budget.
We set up conversion tracking, cleared out search terms that never turned into customers and put the budget behind the keywords that did.
WhatsApp enquiries that turned into sales, at $24.27 per closed sale.
These four problems come up again and again when we audit accounts. Each one quietly wastes budget.
About 90% of the accounts we audit have tracking problems. Without it you can't tell which keywords bring enquiries, so you're advertising blind.
The location option "Presence or interest" also shows ads to people who are only interested in Singapore. In a market this small, that can mean paying for clicks from people who can't become customers.
Ads appear on third-party sites, not just Google Search. Most business owners don't expect their ads to show there.
Broad keywords match searches that have little to do with your business. It's one of the biggest sources of wasted money we see.
We look at the whole path from search to enquiry: keyword, click-through rate, landing page, then conversion. When leads drop, we find the step that's leaking instead of guessing.
We use Microsoft Clarity to see how visitors use your website, which tells us whether the problem is the ads or the page they land on.
For local services in Singapore, WhatsApp usually brings more enquiries. For B2B, forms tend to bring better-qualified leads. We track both so you know which one is paying off.
There isn't one right number, so we work it out for your business rather than quoting a package.
If the budget is too small, it runs out early each day and you never get enough data to improve. If it's sensible for your market, the campaign can run all day and we can see what works.
Want a rough figure first? Try our free Google Ads budget calculator.
What happens after you say yes.
We connect to your Google Ads account through our manager account (MCC). The account stays in your name.
You tell us about your business, your customers and what a good lead looks like for you.
We get access to Google Analytics and Google Tag Manager and set up conversion tracking before spending more.
We research the keywords Singapore customers use and what your competitors are doing.
We build the campaigns, write the ad copy and start advertising, usually within the first 2 weeks.
Answers to what Singapore business owners ask us most.
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