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Google Ads Management for Australian Businesses

Reach people searching for your service in the suburbs and cities you actually cover. We set up conversion tracking first, then put your budget behind the searches that turn into jobs.

A Google Partner agency, with no lock-in contract and your account always in your name.

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New to Google Ads? Get up to A$4,500 in free ad credit.
Official Google promotion for eligible new advertisers who start with us. Terms apply.
Google Ads results for an Australian business
RESULTS

Google Ads results in Australia

Accounts we manage in Melbourne and Sydney. Client names stay private.

156

enquiries in the first three months · air-conditioning, Melbourne

After we took over a Melbourne air-conditioning business's Google Ads, the account recorded 156 leads in three months, about 51 every 30 days.

+56%

more leads per month · air-conditioning, Melbourne

From about 33 to about 51 recorded leads every 30 days. The conversion rate rose from 4.03% to 9.38% and the click-through rate from 2.02% to 3.79%.

263

conversions in one month · car mirror replacement, Sydney

A new landing page built to turn searches into enquiries, with a Google Ads campaign pointed at it. The cost: A$11.12 per conversion.

Air-conditioning result based on Google Ads recorded conversions from 1 May to 31 July 2026. Pre-takeover data was available from 8–30 April. Individual results vary.

CASE STUDY

How a Melbourne air-conditioning business got 56% more leads

When we took over the account, the business was getting about 33 recorded leads a month. Our priorities were better-quality traffic, accurate measurement and more enquiries.

✓
Tighter search targeting, so ads showed for jobs the business actually does
✓
Conversion-focused bidding, once calls and enquiry forms were tracked properly
✓
Negative keywords to stop paying for searches that never become customers
✓
Stronger ad assets, so the ads stood out on the results page
✓
Website UI/UX improvements, so more visitors who clicked went on to enquire

In the first three months: 156 recorded leads, about 51 every 30 days. June brought 70 leads and July 63. As the campaign scaled, the cost per lead rose from A$46.77 to A$53.74.

BEFORE vs FIRST 3 MONTHS
Air-conditioning business, Melbourne
Leads per 30 days
Before
≈33
After
≈51
Conversion rate
Before
4.03%
After
9.38%
Click-through rate
Before
2.02%
After
3.79%
Before: 8–30 April 2026. After: 1 May–31 July 2026. Google Ads recorded conversions. Individual results vary.
TARGETING

Ads aimed at the areas you actually serve

Australia is big, and most service businesses only cover part of it. We set your ads to the suburbs, cities or radius you can reach, and to people who are actually in those areas.

✓
Location set to people in your area, not just people "interested" in it
✓
A radius around your base for mobile services that travel to customers
✓
Ad schedule matched to the hours you can answer calls
✓
Search Partners checked, so ads stay on Google Search unless they earn their place

Getting location settings wrong is one of the most common problems we find in audits. It quietly pays for clicks from people who can never become customers.

Targeting Google Ads by area
FROM OUR AUDITS

What we check first in any account

The problems that waste the most budget.

Tracking that misses real enquiries

Around 90% of the accounts we audit have conversion tracking problems, so Google can't tell which clicks became customers.

Keywords that are too broad

Broad matching brings in searches that have nothing to do with your service. We review search terms every few days in the first month, then weekly.

The wrong landing page

Sending every ad to the homepage makes visitors hunt for what they searched. A matching page converts far better.

ONBOARDING

Your first two weeks

What happens once you say yes.

01

Access

We connect to your Google Ads account through our manager account. It stays in your name.

02

Questionnaire

You tell us what you sell, where you work and what a good lead looks like.

03

Tracking

We set up conversion tracking for calls, forms and WhatsApp through Google Tag Manager.

04

Research

Keywords and competitors in your area, so the budget goes where demand is.

05

Launch

Campaigns built, ad copy written and ads live, usually within the first two weeks.

100% FREE · NO OBLIGATION

Free video audit of your Google Ads account

Already advertising in Australia? We'll record a short video walking through your account and what we'd change, in plain English.

✓
Whether your tracking counts real calls and enquiries
✓
Where budget is leaking on the wrong searches or areas
✓
Our honest view on whether we can help
Request my free video audit ›

Before you invest in Google Ads

Common questions from Australian business owners.

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It depends on your industry and your account. A brand-new account takes longer, because Google has no data yet. An account that has already run ads is usually quicker to improve.
We work it out from where you want customers, the keywords you want to show for and the expected cost per click from Google's Keyword Planner, so the budget can run all day without being cut off. Try our budget calculator for a rough figure.
Yes, always. We work in your account through our manager account, and your data stays with you.
No long-term contract for Google Ads. If it's working, you stay. If not, you're free to leave.
Yes. Alongside English, we write campaigns in Simplified and Traditional Chinese, and we can talk everything through with you in Mandarin or Cantonese.
Yes. We do web design for Australian clients as well, and a page built for the campaign is often the biggest improvement.

More for Australian businesses

All Australian services Web design in Australia SEO in Australia Google Ads checklist ROAS & cost per lead calculator
OUR LEAD GENERATION SYSTEM

One Partner for Your Digital Growth

Start with one service or use all three. We specialise in web design, Google Ads and SEO, so whatever you start with is planned with the rest of your growth in mind.

YOU'RE HERE
1 · ATTRACT
Google Ads

Enquiries from people searching for you right now.

1 · ATTRACT
SEO

Steady traffic from Google you don't pay for per click.

Explore SEO ›
2 · CONVERT
Web Design

A website that turns visitors into enquiries.

Explore Web Design ›
3 · GROW
Tracking & optimisation

Every enquiry measured, so we keep improving what works.

CLIENTS WORLDWIDE

A remote team based in Malaysia 🇲🇾, helping businesses in 6 countries grow.

🇸🇬Singapore
🇲🇾Malaysia
🇺🇸United States
🇦🇺Australia
🇨🇳China
🇬🇧United Kingdom

Ready to get more jobs from Google Ads?

Let's look at your ads, or your plans for them, and find the quickest wins in your area.

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